Beyond Traditional Marketing: Innovations in Marketing Practice
| By: | Kamran Kashani; Jean-Pierre Jeannet; Jacques Horovitz; Sean Meehan; Adrian Ryans; Dominique Turpin; |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470011461 |
| eText ISBN: | 9780470015445 |
| Edition: | 1 |
| Format: | Page Fidelity |
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