Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
| By: | ACNielsen, John Karolefski, Al Heller |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780471703594 |
| eText ISBN: | 9780471785170 |
| Edition: | 1 |
| Format: | Page Fidelity |
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