Creating Value with Data Analytics in Marketing

By:	Peter C. Verhoef; Edwin Kooge; Natasha Walk; Jaap E. Wieringa
Publisher:	Taylor & Francis
Print ISBN:	9780367819798
eText ISBN:	9781000465518
Edition:	2
Format:	Reflowable

Select an option

eBook Features

Instant Access

Purchase and read your book immediately

Access your eTextbook anytime and anywhere

Built-in study tools like highlights and more

Listen and follow along as Bookshelf reads to you

Details

Table of Contents