Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
| By: | Philip Kotler; Joel I. Shalowitz; Robert J. Stevens |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780787984960 |
| eText ISBN: | 9781118117217 |
| Edition: | 1 |
| Format: | Page Fidelity |
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