Identity-Based Brand Management
| By: | Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein; Rico Piehle |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658483142 |
| eText ISBN: | 9783658483159 |
| Edition: | 3 |
| Format: | Reflowable |
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